Commentary
Advertisers Should Not Let Nielsen Include Out-of-Home Viewing In TV's Currency Ratings
- by Steve Sternberg , Featured Columnist, October 1, 2019
Amid renewed conversations about adding out-of-home audience viewership into Nielsen's national TV ratings, I use this week's edition to make the case that adding out-of-home to the national TV currency should stay out-of-mind for any self-respecting ad executive.
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