Michigan Gov. Gretchen Whitmer exercised a line item veto for Michigan’s budget, eliminating the $36 million Pure Michigan tourism campaign that began in 2008 and are narrated by actor Tim
Allen. “Since then, the program has evolved beyond the advertising into a state brand featured on license plates and elsewhere,” according to the
Detroit Free Press. “The
conservative Mackinac Center for Public Policy has been a persistent critic of the program, disputing state-commissioned studies that show it brings a net economic impact to Michigan. Despite that
criticism, the program has significant support among both Republican and Democratic lawmakers.”
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