Metadata.io, the provider of a marketing operations platform, is offering a new service that it says will help B2B marketers.
The new tool, Autonomous Marketing, features enhanced
customization, notification, and UI/UX capabilities, the company says.
The objective is to relieve marketers from tedious manual tasks and help them “amplify marketing campaign execution
to build predictable pipeline and marketing ROI at a scale not humanly possible," states Gil Allouche, CEO of Metadata.
Allouche adds that the firm hopes to facilitate ”end-to-end
autonomous marketing operations.”
According to Metadata, the new features and updates include:
- ABM List Library—This allows the user to select
an ABM list from the library instead of repeatedly having to upload it from a local computer.
- Enhanced Custom Audience Filters—Marketers can use this function to filter and
exclude prospects by job title job functions and seniority, and specify the target location by region.
- Email Notifications Setting—The brand can control system emailnotification and check or uncheck email groups.
The enhanced platforms also includes such mechanisms as user management/invite users flow, expanded preview features and
enhanced tables.