• by Ray Schultz , October 7, 2019

Metadata.io, the provider of a marketing operations platform, is offering a new service that it says will help B2B marketers.

The new tool, Autonomous Marketing, features enhanced customization, notification, and UI/UX capabilities, the company says.

The objective is to relieve marketers from tedious manual tasks and help them “amplify marketing campaign execution to build predictable pipeline and marketing ROI at a scale not humanly possible," states Gil Allouche, CEO of Metadata. 

Allouche adds that the firm hopes to facilitate ”end-to-end autonomous marketing operations.” 

According to Metadata, the new features and updates include:

• ABM List Library—This allows the user to select an ABM list from the library instead of repeatedly having to upload it from a local computer.
• Enhanced Custom Audience Filters—Marketers can use this function to filter and exclude prospects by job title job functions and seniority, and specify the target location by region.
• Email Notifications Setting—The brand can control system emailnotification  and check or uncheck email groups.

The enhanced platforms also includes such mechanisms as user management/invite users flow, expanded preview features and enhanced tables.