Commentary
EBay Started With Toys and Games and Still Excels There
- by Jack Loechner , Staff Writer @mp_research, September 23, 2005
Nielsen//NetRatings released the best selling product categories for July's top 10 eCommerce sites during the recent Shop.org Annual Summit.
Highlights Include:
- Photo services accounted for 52 percent of online purchases at Wal-Mart.com, with photo pick up at brick and mortar Wal-Mart locations.
- Ebay's top selling product category was Toys, Games & Hobbies, the company's original product offering. But this category only accounted for 29 percent of its customers' purchases.
- Amazon continued to rely heavily on book sales, which constituted 57 percent of purchases on that site. Barnesandnoble.com was more book-focused, with 90 percent of its purchases in this category.
Top Selling Product Categories for eCommerce Sites for July 2005 (U.S., Home and Work) | ||
eCommerce Site | Top Selling Product Category | Percent of Purchases |
eBay | Toys, Games & Hobbies | 29% |
Amazon | Books | 57% |
Symantec | Computer Software | 100% |
Ticketmaster | Event & Movie Tickets | 100% |
QVC | Apparel & Accessories | 27% |
Wal-Mart Stores | Photo Services | 52% |
Barnesandnoble.com | Books | 90% |
Home Shopping Network | Health/Wellness/Beauty | 33% |
Columbiahouse.com | DVD / Video | 96% |
JCPenney | Apparel & Accessories | 47% |
Source: Nielsen//NetRatings MegaView Online Retail, September 2005 | ||
EBay led the pack in total purchases with 26.4 million in July, followed by Amazon and Symantec with 4.6 million and 1.1 million purchases, respectively.
Top 10 eCommerce Sites for July 2005 (U.S., Home and Work) | |
eCommerce Site | Purchases (000) |
1. eBay | 26,421 |
2. Amazon | 4,568 |
3. Symantec | 1,109 |
4. Ticketmaster | 1,101 |
5. QVC | 851 |
6. Wal-Mart Stores | 817 |
7. Barnesandnoble.com | 769 |
8. Home Shopping Network | 753 |
9. Columbiahouse.com | 745 |
10.JCPenney | 706 |
Source: Nielsen//NetRatings MegaView Online Retail, September 2005 | |
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Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.