Aegis Group, the parent of the Carat and Vizeum media networks, Monday announced the acquisition of a third media group, Ireland-based Brindley Media Group, which the company said would become part of
Aegis Media, the unit overseeing Aegis' global media buying and planning division. The deal is based on an initial payment of $4.9 billion with deferred payments up to a maximum of $14.7 million.
Founded in 1956, Brindley clients include the Irish Government Supplies Agency, The Combined Universities of Ireland, The Irish Aviation Authority, Tattersalls Ireland, Irish Financial Services
Regulatory Authority, The Broadcasting Commission of Ireland, and The Football Association of Ireland.
