Publicis Media's Rauxa Creates Data Intel Role, Taps TBWA's Botero To Fill It

Rauxa, a full-service agency that is part of Publicis Media, has created a new position in “data intelligence,” and recruited TBWA Head Of Analytics and Data Science Alberto Botero to fill it.

Botero, who has the title senior vice president-data intelligence, will oversee the agency’s “sourcing, analysis, collection and interpretation of new and existing data.” 

He reports to President-CEO Gina Smith, who stated, “Data drives everything at Rauxa.”

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