Rauxa, a full-service
agency that is part of Publicis Media, has created a new position in “data intelligence,” and recruited TBWA Head Of Analytics and Data Science Alberto Botero to fill it.
Botero, who has the title senior vice president-data intelligence, will oversee the agency’s “sourcing, analysis, collection and interpretation of new and existing
data.”
He reports to President-CEO Gina Smith, who stated, “Data drives everything at Rauxa.”