'Allrecipes' To Launch Kitchen Line With Lifetime Brands

Allrecipes is partnering with Lifetime Brands on a kitchenware line set that will be available exclusively at Kroger stores starting October 20.

The line, which includes kitchen tools, food prep and storage containers, bakeware and cutlery products, will be featured in freestanding displays.

The products are intended to deliver test kitchen-worthy results at home. They place special emphasis on problem-solving design features, like special grips on cutting boards to prevent sliding while chopping or cutting guides embedded in baking pans.

Dan Siegel, president, Lifetime Brands, Inc., stated the company combined its research with insights shared by Allrecipes about food trends and cooking behaviors to develop a "line of solution-based products informed by what Americans are cooking and how they are preparing meals.”

The companies report more than 80 SKUs (stock keeping unit) were developed ahead of the line’s launch.

The line builds on Meredith’s smart-code strategy with unique codes that deliver Allrecipes' content to shoppers featured in each in-story display. Sample content includes recipes, which list ingredients and kitchen tools needed to complete the project.

Earlier this year, Meredith Corp’s Real Simple unveiled its 2019 Brooklyn Idea Home featuring products that were nearly 100% shoppable via smartcodes.

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