Horoscope.com Inc has named Stephanie Powell head of content. It is a new position.
The astrology media company, which publishes Astrology.com and Horoscope.com,
reaches 15 million unique visitors each month.
Powell will lead content vision, strategy and execution for the company’s main brands, which also includes Horoscopo.com
and Astrocenter.com.
She will manage the editorial staff, work in close collaboration with the analytics and product teams and focus on growing unique users, pageviews
and engagement.
Powell joined the company earlier this year, to work on growing audiences and engagement across social-media channels.
Previously,
she was managing editor of Strings and DRUM! magazines, both owned by Stringletter Media.
advertisement
advertisement
She also served as digital content director, where she oversaw
social-media strategy for the company's editorial team and five music magazines, including Acoustic Guitar, Classical Guitar, DRUM!, Strings and Ukulele magazines.
“Over the last few months, we’ve been busy creating a new brand that’s a timely, contemporary and news-driven
approach to modern astrology,” Josh Jaffe, general manager of Horoscope.com Inc., told Publishers Daily.
Jaffe said the new property will launch
early next year. “Having strong editorial leadership in place is a key part of that,” he added.