iPhone Revs Decline YOY, Apple Puts More Focus On Service And Wearables

Despite beating analysts’ estimates, Apple saw revenue from iPhone sales decline by 9% over the past year. During its fiscal fourth quarter, that added up to about $33 billion, according to the tech titan’s latest earnings report.

Partly as a result of softening iPhone revenue, CEO Tim Cook is putting more emphasis on services and wearables. He credited growth in services and wearable sales (up 54% year-over-year) for driving revenue during the period.

“We concluded a groundbreaking fiscal 2019 with our highest [fourth quarter] revenue ever, fueled by accelerating growth from services, wearables and iPads,” Cook stated on Wednesday.

Along with strong Apple Watch sales, Apple’s wireless AirPods have proven to be a hit with consumers. Doubling down on the little earbuds, Apple just debuted the AirPods Pro, which retail for $250 a pair.

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During its fiscal fourth quarter, Apple said revenue from services surpassed $12.5 billion, while revenue from accessory sales topped $6.5 billion.

Likely bolstering its healthy services business, Apple is also about to debut Apple TV+ -- a subscription-based video-on-demand Web television service.

More broadly, Apple posted quarterly revenue of $64 billion, which represented a 2% increase, year-over-year. International sales accounted for 60% of the quarter’s revenue.

Still, some analysts don’t approve of Apple’s strategy of selling cheaper iPhones in order to boost sales. “IPhone revenues were in-line, but we believe [average selling prices] were weaker,” according to Barclays’s Tim Long.

Among other new offerings, Apple recently debuted the iPhone 11, which retails for $699.

Looking ahead, Apple said it expects strong holiday sales. For its fiscal 2020 first quarter, the company is forecasting revenue between $85.5 billion and $89.5 billion.

Complicating Apple’s outlook, Chinese officials are reportedly expressing doubts about their ability to reach a trade deal with the United States.

 

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