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Brands Jockey For Piece of Candy Business

Halloween season is big business for candy manufacturers. Some brands are trying to captivate consumers with special flavors. “Chicago-based Ferrara Candy, whose Brach’s brand has 85% of the candy corn market share during Halloween this year introduced doughnut-flavored Donut Shoppe candy corn at Dollar Tree stores; fruity mermaid-themed candy corn in shapes like sea shells and starfish at Kroger; and pumpkin pie-flavored candy corn at Walgreens,” according to the Chicago Tribune.

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