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It's a Game. No, It's an Ad. No, It's Advergame.

The online games that were embedded in ads sponsored by the Internet travel agent Orbitz are coming back, this time on a Web site of their own. The Web site (, scheduled to go live today, revives games that have proved popular since they began appearing inside Orbitz online ads in 2001. Fans of the frivolous may once again use their PC's to play Sink the Putt and Swing for the Fences, as well as try new ones like Island Hop.

Read the whole story at The New York Times, September 21, 2005 »

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