China’s biggest shopping day, Nov. 11, also known as Singles Day or Double-11, started as an anti-Valentine’s Day celebration. “Some 22,000 international merchants are expected to
offer discounts and other deals,” according to The New York Times
. But American companies are unsure of how to approach the day. The trade dispute with the United States has led some
Chinese consumers to spurn American brands.
Read the whole story at The New York Times »