• by Larissa Faw , November 11, 2019

Serta is promoting its iComfort cooling tech-assisted mattress by elevating the Serta sheep mascot to star status for the first time in a new campaign.

The creative, developed by Leo Burnett, opens with the sheep in need of cooler comfort during a heat wave. After fleeing from a pet groomer, the sheep finally finds relief with the iComfort by Serta.