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Intricate Video Game Difficult To Capture In Marketing

"Death Stranding," Sony’s PlayStation 4’s latest video game, is far from simple. It can take more than 50 hours to play. “Explaining it seems to take nearly as long,” according to The New York Times. “A tagline that was part of a slow-burning ad campaign barely scratched the surface: ‘Tomorrow is in your hands.’” The campaign includes a 30-second ad written into the animated Adult Swim series "Rick and Morty." 



Read the whole story at The New York Times »

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