U.S. audiences are more likely than ever to discover their favorite TV shows from an online source, including streaming platforms like Netflix, instead of linear or pay TV, according to a survey by Hub Research.
Almost two-thirds of viewers this year said they had watched a recently discovered favorite show …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.