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Peloton Under Fire For Alleged Body-Shaming Ad

  • CNN.com, Tuesday, December 3, 2019 5:49 PM
Peloton, the indoor bike start-up, released a new holiday ad that has received a social media backlash. Critics who have seen the 30-second spot are “confounded by its aims, accusing Peloton of peddling negative body image, unchecked privilege, and gross marital dynamics,” according to CNN. “Critics suggested it smacked of sexism. In a biting clip, comedian Eva Victor skewered the fact that a husband bought his wife an exercise bike, seemingly unprompted.

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