'60s Sitcom Inspiration For New TD Ameritrade Campaign

Online trading platform TD Ameritrade is setting a new creative tone with an ad that pays homage to the 1960s classic spy-spoofing sitcom "Get Smart."

The "Where Smart Investors Get Smarter" creative, developed with Havas New York, recreates the show's iconic title sequence frame by frame, except "Get Smart" protagonist Maxwell Smart is replaced by TD Ameritrade spokesperson Jim, who eventually enters TD Ameritrade's Green Room.

Sample the work here.

The spot will launch in both a 30 second-format, and a 49-second film that matches the length of the original “Get Smart” series intro.

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