But bikini wallpapers and video clips are the easy part, says president Blake Fayling, who thinks mobile can be a unique entry point, not just an extension for, celebrities. "We're not looking to keep it that simple, but leverage them into other relationships retail, international, live chat. We want to extend the fan community."
Expect premium mobile chat services with models and reality stars texting in news from Hollywood sets. "Let the fans touch the reality shows," he says. Okay, but only if we have to.