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Big Brands, Online Startups Share Retail Shelves

America’s love affair with online shopping shows no signs of cooling off. But when it comes to some items, like household and toiletries, traditional shopping still holds appeal. “More than three years after Unilever, the European giant behind Dove soap and Axe body sprays, paid $1 billion to buy Dollar Shave Club, the razor subscription service still isn’t making money,” people familiar with the matter told The Wall Street Journal. Upstart brands are finding they must move into brick and mortar to compete outside of niche territory. Big retailers can give brands critical visibility.

Read the whole story at The Wall Street Journal »

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