Mar-Tech/Ad-Tech Deals Ebb 15% In 2019, Focus On Specialty Services
- by Joe Mandese @mp_joemandese, January 2, 2020
After a voracious 2018, the appetite for marketing and/or ad technology M&A deals ebbed 15% in 2019, according to an annual year-end analysis released today by industry tracker R3 Worldwide.
“Though mar-tech and ad-tech have driven M&A value, there has been more interest in acquisitions that will increase regional presence …
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