IMGN Taps Wavemaker's Mallin As Chief Brand Strategist

Veteran agency social media and content marketing expert Noah Mallin has joined IMGN Media as Chief Brand Strategist, a new role at the five-year-old, New York-based digital media shop.

Mallin, who reports to IMGN CEO Barak Shragai, joins from GroupM's Wavemaker, where he was managing partner-head of content and experience for North America.

He previously was senior partner-head of social and social content-North America at Wavemaker predecessor shop MEC, and has held senior digital media roles at Publicis' Digitas and IPG Mediabrands Reprise Media.




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