• by Larissa Faw , January 27, 2020

Health supplements chain GNC is riding the wave of new trends in its sector, like keto diets and DASH, and is promoting its offerings in a new campaign called “There For You.” 

The creative, developed with Havas NY, focuses on a GNC sales associate as the expert to help guide customers through their abundance of options. The “Coach” is seen popping up at a gym and parachuting to assist picnickers while saying GNC is “there for you.”

The campaign — running through March 31 — includes TV, online video, online radio, specifically Pandora, Spotify, and iHeart, as well as paid social media with Facebook, Instagram, Twitter and Pinterest support.