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Think Of Candidates As Brands, Because That's What They Are

  • Fortune, Monday, January 27, 2020 7:45 PM
Remember how almost everyone missed the signals that Trump was going to win the presidency during the last election? If analysts had employed a simple tool developed 30 years ago by Y&R and used for evaluating brands, they would have seen just how important Donald Trump was and is. “It gauges brands on two dimensions: brand stature, determined by how well-known and well-liked a brand is, and brand strength, based on a brand’s differentiation and relevance,” per Fortune.

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