Lax age controls and the use of influencers make marketing of alcohol on social media much more difficult to police than on other media, such as billboards and TV. “While regulators from New
York City to Ireland to Ethiopia have cracked down on outdoor and broadcast ads for beer, wine and spirits in the past year, only a handful have targeted online ads,” according to
The Wall
Street Journal. “That is despite studies showing online alcohol marketing is often seen by people below the legal drinking age, and those exposed are more likely to start drinking or to
drink heavily.”
Read the whole story at Wall Street Journal »