Lynn Schlesinger Upped To CMO, 'Forbes'

Lynn Schlesinger has been promoted to Chief Marketing Officer at Forbes.

Her responsibilities include brand marketing and demand-generation, audience acquisition, insights and strategy, integrated marketing and design development.

She joining Forbes last year as Group Vice President and revamped the company’s CRM and go-to-market strategies. She also worked with Forbes’ signature BrandVoice, Insights and ForbesLIVE offerings.

Her future goals focus on growth.

“As CMO, it’s all about elevating the customer experience — from implementing the tools to capitalize on a ‘best-in-class’ tech stack to continuing to develop meaningful relations with our partners, so we can help them grow their businesses,” Schlesinger told Publishers Daily.

“Forbes is a very strong brand that has always stood for something powerful in today’s world. We champion success by celebrating those who have made it, and those who aspire to make it.

"As we look forward, we’ll continue to support the success of each and every partner we work with by delivering smart creative storytelling that our audience craves, underpinned with technology and data that can help us truly engage and create a bit of magic,” Schlesinger added.

Schlesinger reports to Forbes Chief Revenue Officer Jessica Sibley.

Previously, she worked at Neustar as the head of media, partnership marketing and experiences.

She has also held executive marketing posts at MarketShare, Infotrieve, Reed Exhibitions, Bloomberg Businessweek and NYSE.

 

 

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