Terri & Sandy Wins Culturelle Account

I-Health has appointed Terri & Sandy as agency of record for its Culturelle probiotic brand following a formal review. Culturelle has been running integrated advertising consistently for over nine years in collaboration with their previous agency, Grok. Media duties were not up for review and will continue to be handled by Crossmedia.

T&S’s work will continue to showcase Jessica Alba, Culturelle’s recently signed celebrity spokesperson, with the first campaign launching in the spring.

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