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Land O'Lakes Gets Friendly With Farmers

  • Fortune, Tuesday, February 11, 2020 9:47 PM
Land O’Lakes is jumping on the “meet your farmer” bandwagon. Many consumers apparently are unaware that the company is a farmer-owned cooperative. “Now as the company approaches its 100th birthday, Land O’Lakes plans to double down on emphasizing its farmer roots—a move meant to appeal to shoppers who increasingly want a deeper connection to what they eat,” according to Fortune.

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