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Move Over Impossible Burgers, Plant-Based Corned Beef Is Here

It’s either the greatest thing since sliced bread (if you don’t eat meat but miss the taste), or a complete travesty. But plant-based corned beef might be coming to a deli near you. New Yorkers at Sarge’s Delicatessen & Diner in Murray Hill can order a Reuben with “meat” that is not meat. “I was definitely hesitant at first,” Sarge’s fourth-generation owner, Andrew Wengrover, whose great-grandfather founded the deli in 1964, tells Grub Street. “But it’s 2020 — we live in a whole new world, so I finally said, ‘Let’s do it.’”

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