The Magazine Media 360° was previously produced by trade organization MPA—The Association of Magazine Media and known as the Magazine Media 360° Brand Audience Report. It was released monthly.
Since MPA moved from New York City to Washington, D.C. last month to focus primarily on advocacy and lobbying for the magazine industry, AAM has taken over the production and release of the report.
The Alliance for Audited Media is a nonprofit media auditing firm.
The magazine brand audience report will now be released quarterly, in February, May, August and November, and include data on the prior month.
This first report from AAM includes data from December 2019, compared to 2018 data for the following categories: print and digital editions, web, mobile web and video.
“We’re proud to release Magazine Media 360° to give the industry a way to understand a magazine brand’s total consumer audience,” stated AAM’s Tom Drouillard, CEO, president-managing director. “It’s critical that magazine media have trusted data to help communicate their brand audience reach, and this report fills that need.”
People (93.5 million), Allrecipes (79.4 million) and Good Housekeeping (60.5 million) had the largest brand audiences across platforms for December 2019.
O, The Oprah Magazine (58.5%), Inc. (50.8%) and Good Housekeeping (49.7%) experienced the largest gains in audience compared to December 2018.
To be included in the AAM report, brands must be tracked for print audience in GfK MRI’s Survey of the American Consumer® (print and digital editions), or the Ipsos Affluent Survey USA.
Brands must also be measured for digital audiences by ComScore for web or mobile visitors.MPA’s last brand audience report examined June 2019 data. ESPN The Magazine, People and WebMD had the highest total audience that month. The brands with the most total audience growth compared to the same month a year prior were: Architectural Digest (113%), AFAR (54%) and Magnolia Journal (50%).