Study Finds TV, Email Deliver Greatest Reach Among Super Tuesday Voters
- by Joe Mandese @mp_joemandese, March 3, 2020
When it comes to reaching registered voters in key Super Tuesday states, TV and email are by far the media with the greatest reach, according to findings of studiesthe Television Bureau of Advertising (TVB) commissioned in three of the states: California, Colorado and North Carolina.
Other digital media, including search, social, general internet were the next most effective media, followed by analog options like radio and newspapers.
The Internet gets divided into four separate definitions while "TV" is only measured as a single entity. So, of course, "TV" wins. But what would have happened if "TV" was divided into four parts---national broadcast TV, cable, local broadcast TV and OTT?