• by Joe Mandese  @mp_joemandese, March 5, 2020

Iconic American spice and seasoning products marketer McCormick has tapped Dentsu Aegis Network's 360i to be its media agency.

Billings were not disclosed, but the assignment follows a competitive review and includes planing and buying for all media channels for the McCormick North America Business division, including such brands as McCormick, French’s, Frank’s, Club House, Zatarain’s, and Old Bay.

McCormick Chief Marketing Excellence Officer Jill Pratt said the win was due in part to 360i's "strategic thinking and extensive data and analytics capabilities."

360i Chief Media Officer Doug Rozen acknowledged parent Dentsu's M1 consumer data platform was an important factor in the win.