Following the success of the first season of its show “Chill Pill,” wellness and mindfulness platform Stop, Breathe & Think will bring a second season to Snapchat.
Season two debuts on Sunday, March 8, and includes 12 episodes.
“Chill Pill” focuses on relieving anxiety, drama and sleepless nights through simple mindfulness activities. Season two will address topics like social anxiety, overcoming procrastination and other topics.
Season one of “Chill Pill” recorded over 4 million unique viewers.
“Stop, Breathe & Think’s innovation and leadership in the mindfulness space is a testament to its ability to expand beyond platforms and build a lasting connection with a vast audience,” said Tom Witschi, Meredith Consumer Products president.
Meredith Corp acquired Stop, Breathe & Think in fall 2019 as a way to expand its digital presence in the consumer-engagement segment.
The platform, which uses four components to connect with users, was cofounded by Jamie Price and Julie Campistron in 2015. It is popular on Amazon’s Alexa. It was the first mindfulness publisher to launch on Snapchat’s Discover page and also offers products for children, connecting across elementary, middle and high schools in the U.S.