Verizon Media Launches Yahoo Unlimited Mobile Phone Service, Adds Cross-Screen Planner To DSP

Yahoo is partnering with Verizon to launch a new unlimited phone to connect consumers with its content across a 4G LTE network. The partnership is an example of how Verizon Media’s brands, like Yahoo, TechCrunch and HuffPost, can work with Verizon to create new products and solutions. 

Yahoo Mobile provides users with an unlimited mobile hotspot for one connected device at a time, ad-free Yahoo Mail Pro and Account Pro connecting to 24/7 customer service. The service costs $39.99.

Guru Gowrappan, CEO of Verizon Media, stated: “With the launch of Yahoo Mobile, we are continuing to evolve our business by bringing a new, personalized Yahoo experience to the market that feeds our users’ passions and also attracts new audiences.”

Yahoo Mobile is available on iOS and Android.

Verizon Media also continues to build its advertising offerings with a new cross-screen planner, a comprehensive planning tool aimed at boosting TV and digital media experiences across platforms and formats.



The tool was created in partnership with Nielsen, which drives the tool with Smart TV Viewership data and provides Verizon Media’s DSP (digital signal processor) with a holistic view of linear TV and CTV audience overlap. Users also have access to incremental omnichannel reach opportunities through the new tool.

Via the tool, the DSP can identify a viewer’s content preferences across both linear and OTT programming. Users can also access simultaneous forecasts across multiple screens and formats.

“CTV’s explosive growth is providing advertisers an opportunity to reach and engage with audiences in new and exciting ways,” stated Ivan Markman, Chief Business Officer at Verizon Media. “We’re also seeing a greater convergence of traditional and emerging channels, with advertisers shifting spend to these ‘smarter’ channels.”

Users of the cross-screen planner can expect to access linear TV buying parameters that include age, gender, GRP, network selection, DMA and day part; audience comparative overlap analysis for extending audience reach and reducing eCPMs across channels; and the ability to export data into a PDF for distribution and report sharing.

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