
In another sign of maturation for
the burgeoning esports marketplace, Comscore this morning announced a deal to begin measuring audiences for Twitch’s live streaming of online gaming and esports.
Comscore said
it is using a “tag-less” method to measure and report Twitch’s audience estimates, but it did not elaborate on how the methodology actually works.
However, it said
its “third-party” measurement and insights would be integrated into Twitch’s existing video metrics, including “minutes spent” and “content minutes per ad
minute,.”
The move follows a 2018 move by Comscore competitor Nielsen to measure Twitch’s esports audiences via an online survey of a panel of 50,000 Twitch esports fans
(see example below).
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