Commentary
In The Era Of Peak TV+, Can Nielsen (Or Anyone) Measure TV Viewing?
- by Steve Sternberg , Featured Columnist, March 17, 2020
By mid-year, there will be no less than seven major streaming services and several smaller ones producing original, scripted series and spending upward of $40 billion per year on video content. In this environment, how in the world will we be able to accurately measure what people are watching? In …
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