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Dick's Sporting Goods Launches Female Empowerment Video

The modern sports bra wasn’t invented by Nike, Adidas, or any other major sports brand. The first “Jogbra” was actually fashioned by sewing two jockstraps together. “Now Dick’s Sporting Goods is using that nugget of athletics history trivia as the core of a new brand campaign,” reports Fast Company.

Read the whole story at Fast Company »

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