Bonnier Corp. has partnered with various companies to create Outdoor Lifelicensed apparel and lifestyle products.
This is the first complete line of licensed products for Outdoor Life from Bonnier Consumer Products.
In October 2018, Bonnier hired Elise Contarsy as senior vice president of Bonnier Consumer Products Group, to further develop consumer products and brand licensing initiatives.
Bonnier Consumer Products Group is partnering with The Levy Group Inc. on sportswear, outerwear and bags; 540 Brands on graphic T-shirts, sweatshirts and headwear; Balanced Tech Corp. on base layer, underwear, sleepwear and cold-weather accessories; Sunshine Leisure Products Co. Ltd. on camping and beach chairs, tables and cots; Master Cutlery LLC on hunting knives, axes and related knife-edge products; and Lifetime Brands Inc. on hydration, coolers, tableware, cutlery and cookware.
“The branded products produced by these partnerships will allow us to continue to connect with enthusiasts in a meaningful way,” stated Contarsy.
The T-shirts and headwear are currently available on the 540 Brands site.
Bonnier expects the sleepwear line with Balanced Tech Corp will be available in Q4. The other products will release likely in Q1 2021.
Bonnier Consumer Products Group plans to showcase the range of Outdoor Life products from licensees and meet with retail buyers at the Outdoor Retailer Summer Market in Denver, Colorado in June.