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Experts Recommend Brands Skip April Fools' Day Pranks

Most brands are skipping the pranks this year as the COVID-19 pandemic contains to rage. "It definitely does seem a little tone deaf to be making these kind of jokes that really have the goal of promoting your business at a time when so many people are out of work," Alex Boese, author of "The Museum of Hoaxes: A History of Outrageous Pranks and Deceptions," told USA Today.

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