PlaceIQ Acquires Location Data Company

Location data company PlaceIQ acquired FreckleIoT, a business specializing in location data and foot traffic management, according to the company.

New York-based Place IQ focuses on leveraging audience location data for brands and agencies.

“The addition of FreckleIOT will broaden PlaceIQ’s ability to support multi-channel brands and agencies by bringing further scale to audiences and measurement in key media channels adding strong search and social capabilities in particular--and will expand PlaceIQ’s service footprint to new customer verticals and territories in Canada,” states the PlaceIQ acquisition announcement.

Financial terms were not disclosed.

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