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Online Personals Destinations, Demographics, Advertisers and Ad Types

Online Personals Destinations, Demographics, Advertisers and Ad Types

A deeper look behind the Online Personals destinations including demographics, advertisers, ad types and sizes                               

Top Online Personals Destinations
Week ending September 4, 2005 US, Home and Work

Brand or Channel

Unique Audience (000)

Active Reach (%)

Yahoo! Personals

1,940

1.53

Match

1,227

0.97

AmericanSingles

755

0.6

TRUE

707

0.56

Thefacebook

496

0.39

Source:  Nielsen//NetRatings NetView

                              

Demographic Data For Personals Category
Month of August 2005 US, Home and Work

Category

Target

Unique Audience (000)

Audience Comp (%)

Total

 

26,035

100

Male

 

13,788

52.96

Female

 

12,247

47.04

Age

 2 - 11

 510

1.96

 

 12 - 17

 2,931

11.26

 

 18 - 24

 3,145

12.08

 

 25 - 34

 4,265

16.38

 

 35 - 49

 8,594

33.01

 

 45+

 9,694

37.24

 

 55+

 4,074

15.65

 

 65+

 1,384

5.31

HH Income

 $ 0 - 24999

 2,029

7.79

 

 $ 25000 - 49999

 6,394

24.56

 

 $ 50000 - 74999

 7,636

29.33

 

 $ 75000 - 99999

 4,252

16.33

 

 $ 100000 - 149999

 3,560

13.68

 

 $ 150000+

 1,908

7.33

Source:  Nielsen//NetRatings NetView

 

Data below focuses on the Web Media Industry/ Personals Segment

Week ending September 4, 2005 US, Home and Work

                      

Top 20 Advertisers

Company

Impressions (000)

Share of all Impressions

Yahoo! Inc.

73,785

30.2%

InterActiveCorp

72,035

29.5%

MatchNet plc

57,545

23.6%

WebDate.com

21,355

8.7%

Friend Finder Network, Inc.

5,442

2.2%

Zencon Technologies,LLC

3,248

1.3%

Sara Freder

2,375

1.0%

Lavalife Inc.

2,141

0.9%

eCRUSH

1,256

0.5%

Premier Singles

684

0.3%

People2People.com

631

0.3%

UNIFORMdating.com

535

0.2%

Shaadi.com

454

0.2%

iVillage Inc.

441

0.2%

DatingBuzz

399

0.2%

ConservativeMatch.com

327

0.1%

LifeAccess.com, Inc

259

0.1%

WebFriends

234

0.1%

Relationship Exchange

115

0.0%

Traffix Inc.

114

0.0%

Total

244,240

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Wide Skyscraper (160x600)

50,774

20.8%

Half Banner (234x60)

47,025

19.3%

Non-Standard Dimension

37,265

15.3%

Medium Rectangle (300x250)

33,763

13.8%

Full Banner (468x60)

28,547

11.7%

Leaderboard (728x90)

19,827

8.1%

Skyscraper (180x150)

7,366

3.0%

Square Button (125x125)

5,457

2.2%

Large Rectangle (336x280)

4,948

2.0%

Button #1 (120x90)

2,719

1.1%

Micro Bar (88x31)

2,207

0.9%

Button #2 (120x60)

2,076

0.8%

Unspecified

1,233

0.5%

Vertical Banner (120x240)

482

0.2%

Rectangle (180x150)

439

0.2%

Square (250x250)

64

0.0%

Vertical Rectangle (240x400)

46

0.0%

Total

244,238

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Ad Delivery Types

Ad Delivery

Impressions (000)

Share of all Impressions

Inline

231,694

94.9%

Pop-Under

12,473

5.1%

Pop-Up

72

0.0%

Total

244,239

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.

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