Reese Witherspoon’s fashion label Draper James made a goodwill gesture by offering to gift its dresses to teachers. But the effort failed to communicate that there were only 250 dresses
available, resulting in a huge public relations blunder.“We felt like we moved too quickly and didn’t anticipate the volume of the response,” Marissa Cooley, the senior
vice-president for brand marketing and creative at Draper James, tells
The New York Times.
Read the whole story at The New York Times »
