• by Fern Siegel , May 9, 2020

Penske Media Corp. has promoted Craig Perrault to Chief Digital Officer, a new role in the company. He is charged with leading product and M&A strategy, as well as audience and business development and U.S. licensing.

PMC’s magazines include Rolling Stone, Variety, Deadline, WWD and the Robb Report.

Since 2017, Perrault has been executive vice president, business development. A 16-year PMC veteran, he reports to chairman-CEO Jay Penske.

Prior to his tenure at PMC, Perreault worked at CMP, a division of United Business Media, as an ad sales pro providing integrated media programs for cross-platform events.

Penske stated Perrault’s “in-depth knowledge and experience across our organization and industry uniquely equips him to drive key areas for PMC as we enter our next phase of growth.”

Separately, PMC announced music-analytics and data service BuzzAngle recently rebranded as Alpha Data Music and relaunched with upgraded features. The new website, alphadata.fm, claims to track 5 billion music streams daily; users can generate custom reports with a wide range of data points.

PMC made a strategic investment in BuzzAngleMusic two years ago. Alpha Data collects data from more than 50 music platforms to provide near real-time information about music consumption. The analytics tool powers The Rolling Stone Charts, which were launched in July 2019.