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L'Oreal Ad Made By Eva Longoria Using IPhone

Ads shot at home using smartphones are quickly becoming the new normal. Eva Longoria shot an ad for L'Oréal herself at home, using a pair of iPhones. “With salons closed during lockdowns, demand for home hair-color treatments spiked, and L'Oréal—working with McCann in Paris and New York—sought to leverage that trend for its Excellence Crème line, even with commercial production at a standstill,” per Muse by Clio. “So, they asked longtime brand spokesperson Longoria to serve as auteur, and she delivered a perky, self-aware and wholly relatable experience."

Read the whole story at Muse by Clio »

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