Meredith Corp. and Clorox have teamed on two new video series aimed at connecting millennial moms with practical advice and inspiring stories.
“The current pandemic is shining a light on family, home and togetherness in unprecedented ways. Together, we’ve joined forces to support America’s families in all that they’re experiencing. We hope our series provides meaning, encouragement and inspiration during this moment in time,” stated Catherine Levene, president-Chief Digital Officer for Meredith Corporation.
“Stay at Home Family Guide” gives parents ideas for keeping their children occupied as they finish work tasks and household chores. The series takes place over dozens of short videos.
Experts from the Parents brand alongside moms and dads share first-persons stories about the perfect imperfectness of parenthood.
The second series from Parents, “Moms Run the World,” is launched in collaboration with Clorox in an effort to further support the Association of National Advertisers’ (ANA) SeeHer movement.
Meredith joined the SeeHer movement in 2018 and became the first publisher to test its brand under its gender-equality measurement module. Clorox is also a member.
Each episode of the show will feature a busy executive mom moving through her day while raising a child. Designer Rachel Pally heads up the first episode, with advice to viewers.