January 25, 2023
'People' To Launch Branded TV Show Across Meredith Corp.'s Local Stations
- by Melynda Fuller , May 19, 2020
Meredith Corp. will air a new branded show from People across stations in its 12 local markets this fall, the company announced today.
Rob Silverstein, an Emmy-award-winning producer, has been tapped as executive producer/showrunner of the half-hour series.
Silverstein spent two decades leading "Access Hollywood," where he created and launched "Access Live" and produced several Emmy and Golden Globe red-carpet specials, noted Gary Brown, senior vice president of content for the Meredith Local Media Group.
Silverstein also spent time as a broadcast producer for Fox News’ “Front Page,” as a producer for CBS Sports and an executive sports producer for KMOX Radio in St. Louis.
People’s new show will combine popular celebrity news with inspirational human-interest stories, interviews, feature stories, beauty and style and true crime.
advertisement
advertisement
The daily show airs Monday through Friday in stations in Atlanta, Phoenix, St. Louis, Portland, Nashville, Kansas City, Hartford-New Haven, Greenville-Spartanburg, Las Vegas, Mobile-Pensacola, Flint-Saginaw and Springfield-Holyoke, MA.
Dan Wakeford, People’s editor in chief, stated: “This new syndicated show is an exciting addition to how the People brand reaches consumers on all platforms.”
The new daily show deepens People’s television presence on local Meredith markets, which includes PeopleTV’s “People Now Weekend.”
In November 2019, Meredith Corp announced it would launch a Southern Living TV spinoff across its local markets called “The Southern Living Show.”
Good idea if they are able to develop this as a nationally syndicated show. This is not the first time for a "People" TV show. A similar venture was attempted by Time Inc about 35-40 years ago which floundered. I assume that Meredith is aware of that and has a better approach---like developing the show's format for mass appeal via exposure on its own TV stations first, then offering a "proven" rating winner to other stations across the country.