The tombstone gets its name from a type of newspaper ad that is unadorned text, black on white, often enclosed in a simple box, with a centered headline and a number of lines in the body of
the ad, usually also centered.
The name originates from the ad style's similarity in appearance to the text on a tombstone grave marker.
“I
wanted something that people would look back on in 100 years to understand the toll of what we’re living through,” National Editor Marc Lacey stated.
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