Hometown News Holds Online Newspaper Readers A new report from Nielsen//NetRatings and eMarketer indicates that that readers in almost every city in the top 10 local markets have been
loyal to their top hometown paper. Local newspapers claimed an average of 19% of the local Internet readership, and held the top spot among the city's online readers for online newspaper sites. The
exception was Philadelphia, in which online readers favored USA Today over the Philadelphia Inquirer.
The Washington Post managed to reach about 30% of its local market, followed closely
by the Boston Globe (28.3%) and the Atlanta Journal Constitution (26.4%).
Local Market Reach (%) of Top Newspaper Web Sites in Top 10 US Metro Areas, July 2005 |
Newspaper | Local Market Reach |
Washington Post | 30.1% |
Boston Globe | 28.3 |
Atlanta Journal-Constitution | 26.4 |
NY Times | 21.9 |
Chicago Tribune | 21.9 |
Seattle Times | 16.7 |
Dallas News | 15.9 |
LA Times | 15.4 |
SF Chronicle | 13.9 |
USA Today | 9.6 |
Source: Nielsen//NetRatings, Sept. 2005 |
On a national level, the New York Times, USA
Today and the Washington Post captured the greatest number of Internet users.
National Market Reach (%) of Top Newspaper Web Sites in Top 10 US Metro Markets, July 2005 |
Newspaper | National Market Reach |
Washington Post | 5.7% |
Boston Globe | 2.4 |
Atlanta Journal-Constitution | 1.4 |
NY Times | 9.3 |
Chicago Tribune | 1.9 |
Seattle Times | 1.5 |
Dallas News | 0.8 |
LA Times | 3.1 |
SF Chronicle | 2.5 |
USA Today | 7.1 |
Source: Nielsen//NetRatings, Sept. 2005 |
And, according to eMarketer, US newspapers
will reach online revenues of $2.26 billion in 2008.
Online
Revenues of US Newspapers |
| Revenue ($xBillion) |
2004 | $1.03
|
2005 | 1.40 |
2006 | 1.71 |
2007 | 1.91 |
2008
| 2.26 |
Source: eMarketer, Aug
2005 |
More from the eMarketer
report on online publishing.