Commentary

Hometown News Holds Online Newspaper Readers

Hometown News Holds Online Newspaper Readers

A new report from Nielsen//NetRatings and eMarketer indicates that that readers in almost every city in the top 10 local markets have been loyal to their top hometown paper. Local newspapers claimed an average of 19% of the local Internet readership, and held the top spot among the city's online readers for online newspaper sites. The exception was Philadelphia, in which online readers favored USA Today over the Philadelphia Inquirer.

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The Washington Post managed to reach about 30% of its local market, followed closely by the Boston Globe (28.3%) and the Atlanta Journal Constitution (26.4%).

Local Market Reach (%) of Top Newspaper Web Sites in Top 10 US Metro Areas, July 2005

Newspaper

Local Market Reach

Washington Post

30.1%

Boston Globe

28.3

Atlanta Journal-Constitution

26.4

NY Times

21.9

Chicago Tribune

21.9

Seattle Times

16.7

Dallas News

15.9

LA Times

15.4

SF Chronicle

13.9

USA Today

9.6

Source:  Nielsen//NetRatings, Sept.  2005

On a national level, the New York Times, USA Today and the Washington Post captured the greatest number of Internet users.

National Market Reach (%) of Top Newspaper Web Sites in Top 10 US Metro Markets, July 2005

Newspaper

National Market Reach

Washington Post

5.7%

Boston Globe

2.4

Atlanta Journal-Constitution

1.4

NY Times

9.3

Chicago Tribune

1.9

Seattle Times

1.5

Dallas News

0.8

LA Times

3.1

SF Chronicle

2.5

USA Today

7.1

Source:  Nielsen//NetRatings, Sept.  2005

And, according to eMarketer, US newspapers will reach online revenues of $2.26 billion in 2008.

Online Revenues of US Newspapers

 

Revenue ($xBillion)

2004

$1.03

2005

1.40

2006

1.71

2007

1.91

2008

2.26

Source: eMarketer, Aug 2005

More from the eMarketer report on online publishing.

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