• by Larissa Faw , May 28, 2020

Singer Ciara is lending her song “I Got You” to the Ad Council and Feeding America’s new PSA to remind viewers of the importance to help those struggling with hunger during the COVID-19 pandemic.

The creative, developed with pro bono partner Colle McVoy and CAA, rotates through black and white photos taken from the crisis as Ciara’s song plays in the background. 

The spot ends by asking for donations to FeedingAmerica.org/Coronavirus, allowing the Feeding America network of food banks to feed millions of families across the country.

The Ad Council expects its multitude of agency media partners will support this PSA, likely making the timely spot one of the more popular platforms of this year.