Commentary

TV's Turned On Eight Hours a Day; Average Person Watches Four and a Half Hours

TV's Turned On Eight Hours a Day; Average Person Watches Four and a Half Hours

Nielsen Media Research reported that the average American home watched more television the past TV season vs. any previous season. During the 2004-05 TV season (September to September), the average household in the U.S. tuned into television 8 hours and 11 minutes per day. This is 2.7% higher than the previous season, 12.5% higher than 10 years ago, and the highest levels ever reported since television viewing was first measured by Nielsen Media Research in the 1950's. In that same time frams,  the average person watched television 4 hours and 32 minutes each day, the highest level in 15 years

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This overall upward trend in audience increases appears to be consistent heading into the new television season, says the report.  Also, the primetime viewing audience for Premiere Week (9/19 - 9/25) of the 2005-06 TV season was considerably higher than for Premiere Week 2004. And, each night of Premiere Week 2005 saw increases compared to last.

Average Hours and Minutes Tuned into TV  Per 24 Hour Period  (Sept-Sept)

Year

Avg. Household Use

Avg. Person Time Viewing

2004 - 2005

8:11

4:32 

2003 - 2004

8:01

4:25

2002 - 2003

7.55

4.25 

2001 - 2002

7.42

4.18 

2000 - 2001

7.39

4.15 

Source: Nielsen Media Research, 2005

 

Average Primetime TV Viewing in Hours and Minutes

Year

Avg. Household Use

Avg. Person  View Time

2004 - 2005

1:53

1:11 

2003 - 2004

1:52

1:10 

2002 - 2003

1:52

1:10 

2001 - 2002

1:51

1:10 

2000 - 2001

1:52

1:10 

Source: Nielsen Media Research, 2005

 

Summertime  Primetime Persons and Household Tuning Levels

Year

Households

Persons

Summer 2005 June-August

61,143

 94,738 

Summer 2004 June-August

60,245

 93,729 

% Increase Over 2004

+1.5%

 +1.1% 

Source: Nielsen Media Research, 2005

 

Premiere Week Primetime Persons and Household Tuning Levels

Day (9/19-9/25 2005)

Households

Persons

Mon

 73,097

 115,834 

Tue

 70,980

 111,027 

Wed

 71,102

 111,075 

Thu

 70,990

 112,293 

Fri

 63,503

 99,042 

Sat

 60,640

 95,381

Sun

 71,166

 116,219 

Total - 7 Day  Average

 68,891

 109,038 

Total Increase Over 2004

+4.1%

+6.3%

Source: Nielsen Media Research, 2005

Go here for household tuning levels going back to the 1950's.

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